With the newPÄLZR Upside Down Collection PÄLZR enters a new era.
Known for strong roots, regional identity and honest design, the cult logo now appears for the first time upside down – mirrored and in classic serif font.

A bold move that clearly states:
👉 PÄLZR stays true – but evolves.

🔄 Everything familiar – just upside down

“Upside Down” stands for a change in perspective, courage to change and a new angle on the Palatinate.
The idea behind it: rethinking things without forgetting where you come from.
The Palatinate remains the Palatinate – just with a new expression.

This is also reflected in the design: The PÄLZR logo in serif-emphasized font gains through the mirroring an almost contemplative depth.
Elegant, minimalist and yet full of character.

👕 It starts with the hoodies

To kick off the collection, there are the first PÄLZR Upside Down Hoodies – for women and men.
Made from certified organic cotton and recycled polyester, they not only feel mega soft, but also carry the good feeling of sustainability.

Available in XS–5XL and colors that perfectly suit the fall/winter season:
Black, white, cream, asphalt and navy – plus soft rose and sage exclusive to the women's line.

Each piece is a piece of PÄLZR history – just with a twist.

♻️ Sustainable. Authentic. PÄLZR.

Like all PÄLZR products, this one also has a lot of heart and soul: fair materials, thoughtful design and a clear focus on quality.
The Upside Down Hoodie shows that fashion from the Palatinate doesn't have to be loud to make an impression.

A piece of Palatinate that you can wear – honest, aesthetic.

💬 Conclusion

With PÄLZR Upside Down a new chapter opens:
a collection that shows that change and connection go wonderfully together.
And this is just the beginning – soon to follow are the matching T-shirts and zippers.

👉 Discover now: The new PÄLZR Upside Down Hoodie Collection – The other side of the forest.